Best E-Commerce Trends of 2021
1. Introduction
What are the best e-commerce trends of 2021 and what will be the business prospects be in the future? Right now we are all well aware of how things are with the traditional brick and mortar businesses, the one that is on the ground floor of the newest generation of shopping, selling, buying, and trading. Even before the COVID-19 pandemic, these businesses were suffering from e-commerce competition, especially with giants the likes of Amazon.com and eBay.com. If these companies do not evolve to adapt to changing technologies, there will be nothing but failures. On the other hand, if these new business models can successfully adapt to emerging trends in the market place, there will be incredible growth, profits, and new business opportunities open up for those who can successfully master the art of doing it.
2. Have a Mobile-friendly Website.
According to a report from e-commerce platform oberlo.com, over 56% of all web traffic comes from mobile. That is percentage of users you cannot afford to ignore. Your website has to be responsive (adapt to screen size).
If a potential customer visits your website from their smartphone and everything looks out of place, they are more than likely to leave and check out your competition. You want to make it as easy as possible for customers to browse through your website, find the information they need quickly, and there’s a strong chance they will contact you if you have what they’re looking for.
If you need help with building your responsive website, book a free strategy session with us where we can discuss your business, and then draw up a plan just for you.
3. Make it Ridiculously Easy To Contact You
Our list of best e-commerce trends of 2021 would not be complete without this tip.
As the title suggests, your potential customers should have several different ways to contact you. Utilize social media, a contact form on your website, a contact button, display your e-mail address and phone number, add your business on Google My Business…basically every possible option you can think of.
One usually simple but overlooked way of doing this is adding a chat or SMS service to your website. Most people today love texting. It’s faster, more personal, and honestly sometimes we just don’t feel like talking on the phone with people, let alone strangers. You should meet your customers wherever they are. If someone’s preferred method of contact is SMS, use that. It is a quick and easy way to overcome customer’s objections and get a sale.
If your website is built on WordPress, there are plugins that make it easy to integrate chat, and even WhatsApp Messenger.
If you would like to have professionals integrate these features for you, contact us here for a quote.
4. Search Engine Optimization: Help your ideal client find you!
Search Engine Optimization (SEO) is not only one of the best e-commerce trends of 2021, it has been for over a decade. We touched on SEO in an earlier article .SEO basically encompasses the set of steps you take to make it easier for your customers to find you on search engine such as Google.
When SEO is done correctly, your website comes up on the first page of google when your customer types in their search query, making it significantly likely that customers will visit your website. Per Forbes, 71% of Google visitors click on results from the first page, with links ranked higher up getting the most clicks.
The techniques used to improve your visibility involve some of the things discussed above, social media, and some more technical aspects.
In case you are interested in having someone build your website and handle the SEO, feel free to ask any questions or book a free strategy session.
5. Social Media & Online Advertising
Once your e-commerce business has been established, the best e-commerce business prospects for you will be finding ways to attract customers.
You can utilize the power of search engine optimization (SEO) to help your website come up high on the list of results when someone searches for particular products and services. If you want to increase the traffic to your site, you might also consider pay per click (PPC) advertising or contextual advertising. Both of these options have been successful for other businesses in the past, and with good reason.
Once your e-commerce business has been established, the best e-commerce business prospects for you will be finding ways to attract customers.
Social media is essential to having a successful e-commerce business nowadays. Many people spend an unbelievable amount of time on social media, and that offers another opportunity to reach them.
Facebook/Instagram Ads took the market by storm, although it is important to note that Apple recently implemented some changes that are likely to impact these results negatively.
Google Ads are also very popular and definitely deserve a feature in this best E-commerce trends of 2021 list.
Check out the official Facebook Advertising Courses here to learn the ins and outs of using Facebook Ads to gain more clients.
5. Conclusion
As you can see, there are several trends that are helping e-commerce business owners get better results. This list only includes a few of the most prevalent ones, and there are many more of the best e-commerce trends of 2021 currently in use. It is important to research, and focus your efforts on techniques that match your business the most.